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Home > Resources > Meet the Media > Rules for success MEET THE MEDIA Rules for success Several key points will be emphasized throughout this guide. Remember them, if nothing else. Know what the interview is about Don't go into an interview cold. Find out why a reporter is calling, give yourself time to prepare, then call back. Have a message Once you know the subject of the interview, prepare three to five key points you want to make. An interview is not a conversation The media are your conduit to the public. Speak to the public, not the reporter. Be friendly, but remember that interviews are how reporters conduct business. There's no such thing as off the record An "off the record" comment may not be attributed to you, but that doesn't mean it won't appear in the paper or be used to confirm information. Keep it simple Nothing ruins an interview faster than long, complex explanations. If you want your message conveyed, be sure to say it simply. Be brief Practice answering questions in 20 seconds or less. Chances are, the reporter will use the first decent 20-second comment and skip much of the rest. Tell the truth Don't lie and don't guess. Help is on the way University Communications is available to assist you. |
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Meet the Media Introduction Media relations Rules for success When a reporter calls During the interview Difficult situations Public information In an emergency Delivery After the interview Your rights
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