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Home > Resources > Graphic Standards GRAPHIC IDENTITY STANDARDS Overview A clear and consistent visual identity strengthens UC Irvine’s image. This site outlines the campus’s graphic identity standards – relating to logos, colors and graphic elements that create a strong visual identity – and provides guidelines, downloadable files and examples. Related Nomenclature Guidelines assist in communicating about the university in a manner consistent with the graphic identity standards. These standards are primarily for use in campus print and electronic communications, such as brochures, newsletters and Web sites. A UC Irvine logo should be included when designing such communications. The standards do not apply to university letterhead and business cards, or other purposes requiring use of the UC seal, which is subject to specific University of California policies. Use of the UC seal for purposes other than letterhead and business cards requires approval from the Chancellor’s Office; call 949-824-5112 for assistance. The Core UC Irvine Logo 
These standards revolve around the core UC Irvine logo, which is a custom adaptation of the Minion typeface using condensed spacing and, thus, should not be recreated. Campus logo variations can be downloaded from this site; campus unit nameplates (which attach unit names to the UC Irvine logos) are available from University Communications; call 949-824-7919 or e-mail clove@uci.edu for assistance. Further details are available from the following links: • Logos – Options available in using core and formal UC Irvine logos, including downloadable files. • Anteater and UC Irvine Seal – Graphic elements that may be used in conjunction with UC Irvine logos. • Colors – How to reproduce UCI’s official colors. • Guidelines – Ensuring readability and impact. • FAQs – Answers to commonly asked questions. |
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University of California Graphic Identity Guide and Resources
Usage Examples 
2007 Facts & Figures brochure PDF (1,681K) 
The Paul Merage School of Business Web site www.merage.uci.edu/ )
Parking & Transportation truck
Related Links Use of University Name and Seal Nomenclature Guidelines Ordering University Letterhead and Business Cards Correspondence Guidelines |
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