UCI to host sixth annual Shocktoberfest celebration
|Event:||Associated Students of UC Irvine will host the sixth annual Shocktoberfest, marking the official start of the 2011-12 basketball season. The event, which features the West Coast’s largest Midnight Magic celebration, is sponsored by UCI Athletics.|
|Date:||Friday, Oct. 14, 2011|
|Location:||Bren Events Center (bldg. 901, grid D6 on campus map)|
Indoor activities are open to UCI undergraduates, a limited number of their guests and a limited number of graduate students. Media planning to attend should contact Laura Rico at 949-824-9055 or email@example.com. Parking is complimentary for media and available at the Mesa Parking Structure. For a detailed agenda, visit www.asuci.uci.edu/shocktoberfest/index.php.
Shocktoberfest begins with a street festival on Mesa Road that includes free food, music, giveaways, games, a Halloween costume contest, and performances by UCI dance crews.
The fun moves inside for an hourlong Midnight Magic show, starring UCI’s 2011-12 men’s and women’s basketball teams. Midnight Magic (often called Midnight Madness) occurs annually on college campuses to celebrate the NCAA’s formal opening of basketball practices. After player introductions, there will be a “battle of the sexes” three-point contest and slam-dunk competition, followed by a hip-hop concert. Festivities then resume on Mesa Road with Aftershock, a dance party featuring live DJs.
Tickets are limited and only available online. For more information, visit www.asuci.uci.edu/shocktoberfest/tickets/.
While activities inside the Bren Events Center are closed to the public, fans may participate in the earlier street festival and later Aftershock event on Mesa Road. Parking is available for $10 at the Mesa Parking Structure, which must be accessed via the lower entrance. Basketball action will be streamed live on Facebook fan pages for the men’s and women’s teams.
|Background:||UCI’s season-opening events for basketball are the largest and longest running in Southern California, with sold-out attendance of more than 5,500 for the past five years. The celebration this year takes place on the heels of UCI reclaiming the Guinness world record for the largest dodgeball game Sept. 21 with 4,488 participants.