The Office of Strategic Communications leads efforts to promote UCI’s mission, priorities and values; raise awareness of its achievements, accomplishments and cultural events; and increase the involvement and support of its internal and external communities through regular communications to target audiences.
Through partnerships with campus units designed to maximize university resources, Strategic Communications spearheads an integrated strategic communications effort involving:
- Electronic & Print Communications: UC Irvine home page, UC Irvine Today, the Chancellor’s website, Zot!Wire, UCi brief, ZotZine, social media, special interest/issue websites, the annual Facts & Figures brochure and fact card, and campus map brochures.
- Media Relations: Identifying/placing in local, national and international media high-impact news stories on UCI research, scholarship and public service activities; issues management/crisis communications; and media training.
- Visual Communications: Production of videos, photography and multimedia content for university websites; video production/editing services for campus units; and on-camera coaching.
- UC Irvine Health Marketing & Communications: Marketing strategy, advertising, publications, websites, internal communications and speakers bureau; and marketing and communications consulting for healthcare/health sciences units.